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And these were some of the responses:
The blunt warning came as activists met to discuss how the party might cling to power.
MP Adam Afriyie – once tipped as a leadership challenger to Mr Cameron – said: “Many of our core supporters feel alienated and disillusioned.”
In a swipe at the PM’s time in public relations, he added: “Politicians need to come down from their ivory towers and talk to real people – I mean really talk to them, and really listen to them – not engage in some form of artificial listening PR stunt.”
Fellow Tory MP Robert Halfon urged the PM to hold public meetings to find out why voters were unhappy. He said the Tories, unlike Labour, did not have a “moral mission”.
He said: “When they (Labour) knock on a door everyone knows what they’re about. They know instinctively you’re there to help people who are less well off. What is our message?”
Activist John Strafford said Tory voters had defected to Nigel Farage’s UKIP over immigration, adding: “Unless we take action on them they are going to stay with UKIP and not come back.”
Mail on Sunday
Channel 4 Newshttp://bcove.me/5bwb46ip